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Turn traffic into leads

Lead Capture System

Traffic without conversion is just cost. The Lead Capture System connects your website, landing pages, and chat into a single intake process that captures visitor details, qualifies intent, and moves every lead into a tracked pipeline stage immediately.

Lead capture system

Live
Google AdPaid
Organic searchSEO
Referral linkRef

FORM SUBMITTED

Name · Alex RiveraSource · Google Ad

CRM entry

Auto

Assigned to

Round-robin

Follow-up

Queued

The situation

The business is running ads, the website is getting traffic, and people are filling out forms. But somewhere between the form submission and the first conversation, things go quiet. The lead goes cold before anyone calls.

Why it keeps happening

The pattern that repeats.

Visitors land on pages that look fine but do not explain the offer clearly enough to drive action, and form submissions sit in an inbox with no follow-up.

01

Landing pages get traffic from ads but visitors leave without submitting anything.

02

Form submissions arrive with missing information and no context about what the lead wanted.

03

Chat visitors drop off because no one is online to respond quickly enough.

04

New leads sit in an inbox for hours before anyone follows up.

05

There is no way to tell which page or campaign produced which contact.

What the data says

7x

higher likelihood of qualifying online leads when follow-up happens within an hour.

Fast follow-up turns interest into conversation before the buyer moves on.

Source: Harvard Business Review, The Short Life of Online Sales Leads

How it works

The system from start to finish.

Clear landing pages with embedded chat and forms feed directly into a pipeline, and workflows trigger immediate follow-up the moment a lead comes in.

Each step runs on Pietra CRM.

01

Websites & Funnels

Visitor arrives on landing page

A visitor lands on a website page, landing page, or clicks through from an ad campaign.

02

AI Chat Agent

Fills form or starts chat with Conversation AI

Conversation AI engages the visitor or the visitor fills out a lead capture form on the page.

03

Workflow Automations

Lead enters CRM immediately

Workflow Automations creates the contact record with their details, source, and intent captured from the interaction.

04

Sales Pipeline Management

Lead assigned via round-robin

The new contact is placed in the correct pipeline stage and assigned to the right team member via round-robin assignment.

05

Intelligent Communications

Automated follow-up sequence starts within minutes

Intelligent Communications sends an immediate reply and queues the next outreach step without manual effort.

What's included

The products that make it work.

INCLUDES

Websites & Funnels

Provides conversion-focused pages that explain the offer and make the next step clear for every visitor.

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INCLUDES

AI Chat Agent

Captures leads through website chat when visitors do not fill out forms on their own.

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INCLUDES

Workflow Automations

Handles contact creation, lead routing, and pipeline entry the moment a form or chat interaction completes.

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INCLUDES

Sales Pipeline Management

Organizes every new lead into the correct stage so the team knows what needs attention immediately.

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Direct impact

What changes when this is in place.

01

More visitors become named contacts because capture paths are clear and always available.

02

Every lead is in the CRM with source and intent data before anyone follows up manually.

03

Follow-up starts automatically so leads do not go cold waiting for the team.

04

The team can see which pages and campaigns are producing real inquiries.

Get started

Ready to build a lead capture system system?

Tell us what is breaking down today and what outcome the team needs to see.